Did you know that according to Cisco, video will account for 80% of all internet traffic by 2018? But it’s not just traffic consumption, video is driving business as well.
Let’s take a look at the statistics:
- emails with video see 2-3x higher click-through rates
- Landing pages with videos drive 80% more conversions
- Leads who watch video as part of their journey to close, cost an average of 20% less
Marketing with video is a whole new ball game. Video isn’t just a pretty asset to have on your site anymore. Video now has the intense focus on guiding buyers through the purchase process with valuable content and targeted nurture streams. This is why over the past few years, marketers have changed the way they use video.
In a recent Demand Metric study, nearly 70% of respondents agreed that video engagement data is effective as a lead quality or business opportunity indicator, but only 9% of companies have actually integrated video viewing data with their CRM or marketing automation systems.
Marketo and Vidyard partnered to make an ebook on how to make the most of video in marketing automation. You can download it here.