App Indexing For SEO

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For a long time, deep app content has been locked in app code, largely unindexed and inaccessible to search engine crawlers. The only content that crawlers could get was app titles and descriptions from the various app stores, and from company websites.   Apple and Google have announced methods for indexing deep content within apps. [...]

Learning SEO

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Learning SEO from the Experts from Marketing Genome Project

Video and Marketing Automation

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Did you know that according to Cisco, video will account for 80% of all internet traffic by 2018? But it's not just traffic consumption, video is driving business as well.   Let's take a look at the statistics:   emails with video see 2-3x higher click-through rates Landing pages with videos drive 80% more conversions [...]

Google Trends Email Alerts

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If you want to gauge the popularity of any given search, you can always go to Google Trends. However, it can be a little bit of a hassle to visit their website every time. Google has taken a step to make this easier; A subscription option has been added, and it will send email notifications [...]

Customize Your Mobile App Based On User’s Behavior

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Apsalar, a mobile analytics startup, is giving mobile app developers more precision on how they target their users. The company is launching, "advanced user segments" which gives developers the ability to change the way their mobile app works or send targeted promotions to users based on their app interactions.  Apsalar DMP reveals customer behavior while [...]

Content Management For Cost Reduction

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Providing a lot of rich media content is a bandwidth-heavy affair. However, content delivery network provider PeerCDN, acquired by Yahoo, found a way to defray that cost away from content providers' servers. Their new project is called WebRTC, and it works on a peer-to-peer network without any additional software required, allowing sharing of:   images—on [...]

Mary Meeker’s 2015 Internet Trends

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2015 Internet Trends Report from Kleiner Perkins Caufield & Byers