Apsalar, a mobile analytics startup, is giving mobile app developers more precision on how they target their users. The company is launching, “advanced user segments” which gives developers the ability to change the way their mobile app
works or send targeted promotions to users based on their app interactions.
Apsalar DMP reveals customer behavior while in apps, and then unites the data with other fist party data sets to create the richest possible customer view. There are three solution sets:
Posted by Jesse St. John on 06/22/2015